Creative Social Good Campaigns for the Holiday Season

Mashable.com recently posted a round up of 5 Creative Social Good Campaigns for the Holiday Season. Among them include campaigns run by big hitters American Express and Yahoo!.

Certainly holiday time should be primetime for cause marketing and social good campaigns since they thrive on the two themes of the season: giving and buying. Furthermore, as any non-profit will tell you, on average 50% of annual donations are collect in the month of December, just in time for the end of the tax year.

What other cause marketing campaigns are making waves this holiday season?

• AdWorks reports that MasterCard is working with more than 90 businesses in New York's Times Square this holiday season to raise up to $1.5 million for Stand Up to Cancer.
• During the Twelve Days of Gifting, Living Social will give a portion of the proceeds of every deal purchased in your city to a local charity.
• Macy’s Believe campaign is back for a third year, drop of letters to Santa Claus to earn a $1 donation to the Make-A-Wish Foundation – up to $1 million.  Purchase the "Yes, Virginia" DVD and book and 10% of the proceeds go to Make-A-Wish!